PANEL DISCUSSION: Global Trends in Content Marketing

Jointly organised by the London alumni clubs of Columbia Business School and Kellogg
Sponsored by LinkedIn

Celebrated Advertising Executive Leo Burnett once said “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read” when discussing the importance of content. Do his famous words still hold true in today’s times?

Join fellow alumni from both Columbia Business School and Kellogg Business School for a panel discussion on content marketing, followed by a networking reception. Learn how the major global brands, social networks and agencies use and monetize content in their marketing strategies and what trends they see going into 2015.

Panelists: 

• Kristin Isaac (CBS '12), Head of Account Management EMEA, LinkedIn
  
• Didem Un Ates (CBS '05), Business Development Lead EMEA, Microsoft 
  
• Michael Bullion (Kellogg '02), Chief Product Officer, Glow Digital Media
  
• Ukonwa Oja (Kellogg '05), Global Brand Marketing Director, Reckitt Benckiser
  

Event Details

Date: Monday, 24 November 2014

Time: 6:30pm for 7pm start

Where: LinkedIn, Castlewood House, 77-91 New Oxford Street, WC1A 1DG.
Note: the event is on the 7th floor but check in is on the 2nd floor

Organised by Goutham Bhadri '09 and Kristin Isaac '12