"The End of the Competitive Advantage" with Professor Rita McGrath

Reconnect with fellow alumni and friends in our yearly celebration of the global Columbia Business School network, held concurrently at over 50 cities around the world. 
Join us for cocktails and a lecture by Columbia Business School Professor Rita McGrath. Get a sneak peek at the thinking behind her new book, The End of The Competitive Advantage, in advance of its June 4th publication date, and what the ideas in the book mean for your companies and your careers.
  

About Professor McGrath

Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and clients who include Pearson, Coca-Cola Enterprises, General Electric, Alliance Boots, and the World Economic Forum. She is a popular instructor, a sought-after speaker, and a consultant to senior leadership teams. She was recognized as one of the top 20 management thinkers by global management award Thinkers50 in 2011.  She’s also been recognized as one of the top ten business school professors to follow on Twitter.  In 2009, she was inducted as a Fellow of the Strategic Management Society, an honor accorded those who have had a significant impact on the field.  In 2013 she will serve as Dean of the Fellows.

McGrath is the author of the upcoming book The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business and has co-authored three previous books: Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009); MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth (2005); and The Entrepreneurial Mindset (2000), all published by Harvard Business Review Press. MarketBusters has been translated into ten languages and was named one of the best business books of 2005 by strategy+business. It was featured by Bill Gates at the 2005 Microsoft CEO Summit, whose theme, “New Pathways to Growth,” was derived from the book’s main topic.

McGrath has written many Harvard Business Review articles, including the best-selling “Discovery Driven Planning” (1995), recognized now as an early articulation of today’s “lean” startup movement.  She is also a highly respected researcher whose work has won awards from the most prestigious management journals. 

McGrath appears regularly on television and radio and is often cited in the press, having been featured in The Wall Street Journal, New York Times, Financial Times, Businessweek, Fast Company, and Inc., among others.

McGrath joined the faculty of Columbia Business School in 1993. Prior to life in academia, she was an IT director, worked in the political arena, and founded two startups. She received her Ph.D. from the Wharton School, University of Pennsylvania and has degrees from Barnard College and the Columbia School of International and Public Affairs.

For more information on McGrath visit www.ritamcgrath.com. You can follow her on Twitter @rgmcgrath. 

Keynote at Digital Now 2012

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Saturday, 1 June 2013
4-6pm

Hilton Green Park
Half Moon St, London W1J 7BN

Family & Friends Welcome

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